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If that's what people want then they already have it with Ustream, Livestream, Bambuser, Qik, etc, etc. I think Meerkat is riding some kind of SXSW hype machin

by guelo 12y ago

If that's what people want then they already have it with Ustream, Livestream, Bambuser, Qik, etc, etc. I think Meerkat is riding some kind of SXSW hype machine but I don't see it lasting. Look up Justin.tv.

pinaceae 12y ago
you haven't tried meerkat. it's onboarding is akin to WhatsApp. but, instead of using the phone number, Meerkat sits on top of Twitter. it is also running both ends on the iPhone/iPad. you can broadcast from your iPhone, using Tweets as live, inline comments in the video. it was awesome to join a Meerkat from the Apple Keynote recently, various users were live streaming from the floor. saying it is just like Justin.tv is the classic IT answer that predicts big success of the new entry. see http://xkcd.com/1497/ http://xkcd.com/1497/
21echoes 12y ago
Meerkat has two things going for it: 1) It spammed twitter whenever you used it. Start-up journalists use Twitter constantly. People who hype themselves use Twitter constantly. This is the live streaming target market. Additionally, Twitter is real-time, like live streaming, and Twitter doesn't actively manage your stream, so the spam wouldn't get hidden (Facebook had this happen to them years ago, and they've since gotten way better at keeping app spam out of your face). Twitter was the perfect existing social network to use here. 2) Twitter noticed this and shut them down quickly. While this sounds like a bad thing, it ended up being perfect for Meerkat. https://en.wikipedia.org/wiki/Streisand_effect https://en.wikipedia.org/wiki/Streisand_effect in action. On top of the natural Streisand effects, there quickly arose a conspiracy around it -- Twitter had recently acquired Periscope, a company competing with Meerkat! And on top of even that, this all happened right as start-up journalists converged on Austin for SXSW, so they could chat about it, use it to live stream bands, etc. On top of these two main factors, Meerkat does have a slightly better onboarding process, and a cute brand.
Kiro 12y ago
What about Justin.tv? Are you saying Twitch is a failure?

by guelo 12y ago

pinaceae 12y ago

you haven't tried meerkat. it's onboarding is akin to WhatsApp. but, instead of using the phone number, Meerkat sits on top of Twitter. it is also running both ends on the iPhone/iPad. you can broadcast from your iPhone, using Tweets as live, inline comments in the video. it was awesome to join a Meerkat from the Apple Keynote recently, various users were live streaming from the floor. saying it is just like Justin.tv is the classic IT answer that predicts big success of the new entry. see http://xkcd.com/1497/ http://xkcd.com/1497/

21echoes 12y ago

Meerkat has two things going for it: 1) It spammed twitter whenever you used it. Start-up journalists use Twitter constantly. People who hype themselves use Twitter constantly. This is the live streaming target market. Additionally, Twitter is real-time, like live streaming, and Twitter doesn't actively manage your stream, so the spam wouldn't get hidden (Facebook had this happen to them years ago, and they've since gotten way better at keeping app spam out of your face). Twitter was the perfect existing social network to use here. 2) Twitter noticed this and shut them down quickly. While this sounds like a bad thing, it ended up being perfect for Meerkat. https://en.wikipedia.org/wiki/Streisand_effect https://en.wikipedia.org/wiki/Streisand_effect in action. On top of the natural Streisand effects, there quickly arose a conspiracy around it -- Twitter had recently acquired Periscope, a company competing with Meerkat! And on top of even that, this all happened right as start-up journalists converged on Austin for SXSW, so they could chat about it, use it to live stream bands, etc. On top of these two main factors, Meerkat does have a slightly better onboarding process, and a cute brand.

Kiro 12y ago

What about Justin.tv? Are you saying Twitch is a failure?