2 ms·
So good to see another affiliate go through details of his experience. I've been in the space for almost 10 years now as well, and looking back I have a ton to
by kposehn 12y ago
So good to see another affiliate go through details of his experience. I've been in the space for almost 10 years now as well, and looking back I have a ton to relate but just haven't ever really written it out.
I never got into some of the things he did, and it did definitely hold my peak revenue back. I went down a different - and much more technical - route and had a more consistent income over time.
The big thing that most people don't realize is how the "churn" will get you in the end. At every moment as an affiliate, it doesn't matter how good you are - the offer you're running or the network you're buying traffic in can kill your best campaign in a second, and there is little/nothing you can do.
For example, I had an AMAZING search site for the food & bev space with a major beverage company as a client. We made a ton of money for them and they loved us because we were super-white-hat and never had issues. But after 5 years the parent company of our client killed the entire affiliate program.
It didn't matter that we were their top search affiliate - we were a drop in the bucket for a multi billion dollar company. The campaign ended and the site is dormant for lack of clients to work with.
This churn gets affiliates all the time. You have to stay one or more steps ahead of it and constantly be searching for new methods to succeed. In the end, I looked at that game and decided it was no longer one I wanted to play with the rules as they were.