The article isn't confused - he's using the SQL in the same way you are (in your first paragraph, anyway) - he's referring to RDBMS's. His point is that that m

The article isn't confused - he's using the SQL in the same way you are (in your first paragraph, anyway) - he's referring to RDBMS's. His point is that that many of the performance benefits of a KV/documentstore based db can be achieved in an RDBMS without throwing away time-tested ideas like ACID guarantees. I was confused by your post, however. You initially state that NoSQL is about the system/approach to storing data (and not the query language) but then proceed to contrast querying APIs.