Being timely is pretty important in the satellite business, there are things like communication licenses which expire. It may not seem like it, but launch cost

Being timely is pretty important in the satellite business, there are things like communication licenses which expire. It may not seem like it, but launch costs are still only a fraction of the total system cost. Ground for example infrastructure is more expansive by a large factor. Even the sat manufacturing costs overshadow launch costs for most systems. That's why customers might prefer safety until reliability is proven. Cutting corners on launch can jeopardize the whole system.