It's a lot easier to sell something when you frame the issue as one of loss avoidance. "You should do X, because if you don't do X right away, then this bad th

It's a lot easier to sell something when you frame the issue as one of loss avoidance. "You should do X, because if you don't do X right away, then this bad thing may happen in the future! By the way, it only costs $N0,000... But your baby's life is on the line!" I can't think of a much more convincing sell for this target market than that if I tried. Something about this feels off to me. When viewed in the right light, this almost looks like blackmail, or extortion.