100,000 is not that many and I believe it's only the tip of the iceberg. Installed != in use and is not a proxy for how frequent someone uses an app. It's like

100,000 is not that many and I believe it's only the tip of the iceberg. Installed != in use and is not a proxy for how frequent someone uses an app. It's like saying the majority of books go unread so that deflates the meaning of Amazon claiming to be Earth's biggest bookstore. It's also not a very good argument against having more books. "But does the finding take a bit of steam out of the company's size-centric marketing push? You'd better believe it." How? If you have 100,000 apps vs 10,000 apps the chances are greater that your users will be able to find an app that suites their needs.