It's nothing like this. One has a plain-as-day pricing table with a $100 / month plan and a big blue "Buy now" button. The other company's Pricing page has $10

It's nothing like this. One has a plain-as-day pricing table with a $100 / month plan and a big blue "Buy now" button. The other company's Pricing page has $100/month plan with "Buy now" button and additional text: "Call us if you want to pay less".