'lots of people would ask why their speed "went down"' I don't see that as a problem. It's just an education issue. Besides, better products thrive in a market

'lots of people would ask why their speed "went down"' I don't see that as a problem. It's just an education issue. Besides, better products thrive in a marketplace with educated consumers. If broadband providers were required to advertise their offerings in a consistent way (as they are here in Australia, although not in the way I describe upthread) choice for consumers would be a lot easier. The only people that lose are the big companies with big marketing budgets and inferior products.