The wholemark of a scientist is to stay forever doubtful about his/her theories. This is why many/most legendary scientific papers ends without actually making

The wholemark of a scientist is to stay forever doubtful about his/her theories. This is why many/most legendary scientific papers ends without actually making a grand claims and that task is left to readers (although sometimes providing just enough fun hints). This level of modesty is fundamental to any scientific investigation. The moment you assert your claim about truth from your theory, science ends and pseudo-science starts. So any paper that has has assertion in its title itself that Mars had nuclear activity sends signal to scientific community that author was trying to justify his beliefs and look for evidence as opposed to conducting true unbiased scientific investigation. These kind of titles is indicators of major crackpots and are not typically considered as scientific by any respected professional. A more scientific paper would perhaps start with title "Investigation of distribution of K and Th on Mars" but ofcourse that's not link baity and wouldn't generate lot of attention from press.