What I mean is that all information is physical information -- I'm rejecting outright his starting premise, because no amount of research on wavelengths or poet

What I mean is that all information is physical information -- I'm rejecting outright his starting premise, because no amount of research on wavelengths or poetry will excite the exact same neurons in your brain that are excited by actually seeing a color. I suppose that my objection falls under 4.2 in http://plato.stanford.edu/entries/qualia-knowledge/ http://plato.stanford.edu/entries/qualia-knowledge/, specifically, metaphysical physicalism: "there are no non-physical individuals, properties or relations and no non-physical facts". What would be a good example of non-physical information?