3 ms·

This prompts the question, if you're entering a field that has a 'safe' choice, how do you position to compete? I'm sure there were other bug-tracking systems

• staunch 17y ago
  1) Create something significantly better than the safe choice has. 2) Convince a few well respected companies to take a chance on you. 3) Use that social proof to get everyone else to follow their lead. 4) Profit.
  • megamark16 17y ago
    Just to add a little to your excellent advice: #1 could be an intangible improvement over existing offerings, such as better customer service, better (or no) contract terms and/or pricing, etc. Something that's been talked about here before is offering localized versions of popular services, such as the dating sites tailored to the local culture of Japan (or was it China?) due to the large difference in the way that dating work over there as apposed to western countries. This could make #2 much easier to accomplish, if your offering is a better match for a specific subset of possible customers, but I guess that's the definition of finding a niche market, huh?
• inerte 17y ago
  Marketing will say it's a brand position problem. Development will say it needs features done this way. Sales will say you need costumer X. Lawyers will say you need patents. Every role has an opinion, because they think the solution lies on what they know how to do best. And you know what, they're all right. The problem is how to find out who's more right than the others so you can allocate resources properly and coordinate the changes.