This is a great example of effective marketing. The No side has worked for a number of years to portray Translink, the transit operating company in Vancouver,

This is a great example of effective marketing. The No side has worked for a number of years to portray Translink, the transit operating company in Vancouver, as incompetent and wasteful. They've turned this referendum on funding a group of capital projects into a referendum on the operating company. By most metrics (trips per capita, on time performance, farebox recovery) Vancouver has one of the top transit systems in North America.