When approaching a beachhead market, it's best to try to deliver a whole product rather than to spread one's self thin specializing for disparate consumers. Cl

When approaching a beachhead market, it's best to try to deliver a whole product rather than to spread one's self thin specializing for disparate consumers. Clearly users will appreciate some features of their offering more than others; shooting for full-stack at launch both gets the company more feedback and allows them the most control over the initial relationship. I totally agree that the full-stack offering can be rather off-putting, but the business side of DS still doesn't understand how to reliably make money from this market. Cloudera (and friends) have made money from a full-stack offering, so it's easy try to imitate this success. IMO the online IDE is very useful for expositions and small projects, but indeed a limiting playground for larger projects. I'd love to see SAAS/PAAS do better at co-locating their offerings so that, e.g., I could run part of the stack on my own hardware (which is where the data lives). Perhaps Docker would help facilitate this business model.