Well, obfuscation with a hefty dose of "gee whiz!" at least. Goransson's paper that he links too at least states that it's about a "nonstandard parameterisation

Well, obfuscation with a hefty dose of "gee whiz!" at least. Goransson's paper that he links too at least states that it's about a "nonstandard parameterisation," as opposed to talking about how it's another form of time (hey Baez, I suppose you could explain MPH to people as being another form of time if your goal was to confuse rather than enlighten). Anyway, people are better off looking at the paper itself (which is rather sober) than reading Baez's summary, as the two are about the same length. I've noticed there's an unfortunate tendency among too many physicists/mathematicians to focus more on trying to amaze their audience rather than to educate them (in it's worst manifestations, you find them spouting outright falsehoods).