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Why are light listeners like the example paying for Spotify? Shouldn't they just stick to the free version rather than going for premium? Following this sugges
by patmcc 12y ago
Why are light listeners like the example paying for Spotify? Shouldn't they just stick to the free version rather than going for premium?
Following this suggested model, free users listening wouldn't help the artists at all - is that really desirable?
- thomasahle 12y agoFor free users the money divided would be the ad money.
- jaynos 12y agoTo answer your first question, mobile usability is limited with the free version (e.g. can only shuffle play, can't play straight through an album). Should they stick to the free version? That's a value proposition that can only be answered by the user. >Following this suggested model, free users listening wouldn't help the artists at all - is that really desirable? I doubt it. Paid users are usually free users first. No free users means fewer paid users down the line.
- genericuser 12y agoDifferent people value the features of premium differently, no different than the market for any other good or service. For instance, it is probably true that to some people $5 dollars a month is nothing compared to the torture of listening to a single ad ever.
- tracker1 12y agoI can't speak for Spotify, but can for Pandora... I listen maybe 20 hours a month, and just got sick of the ads... That's all there was to it. I don't want to curate my music more than a like/dislike and it works for me. That said, I don't like the model that's currently in use for online-only music stations... it's tough all around.
- hussong 12y agoI'm a paying light listener. I coudn't stand the ads and the audio quality on the freebie, plus I need the offline music feature when I'm travelling or commuting.