"It takes just five seconds to make a website for your family. Enter your last name above, invite family members, and share some photos, videos, messages, event

"It takes just five seconds to make a website for your family. Enter your last name above, invite family members, and share some photos, videos, messages, events, or websites! It's that easy..." From their Site..So i believe this gives a more personalized experience for the user and their family. I am not saying this app will be a killer app right away...But i can definitely say Wave Wont kill this...