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I disagree. Describing it as "It is like X but with Y" devalues the true value of the product
by oimaz 12y ago
I disagree. Describing it as "It is like X but with Y" devalues the true value of the product
- iamdave 12y agoOr narratively describes the product to customers already accustomed to the value add of product x, but need ancillary features and benefits not present in x. I'm of the opinion that comparing one product to another only devalues the one if the other is objectively a bad product.
- danudey 12y agoI enjoyed Paul Haddad's take on this approach: https://twitter.com/tapbot_paul/status/568133811591974912 https://twitter.com/tapbot_paul/status/568133811591974912
- michaelbuddy 12y agoNow comparing destroys value? TIL.