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Exactly my reaction. I love this tagline because it just echoes how you would describe the product to a friend: "Oh it's like X but with Y". It's at the comple
by bbx 12y ago
Exactly my reaction. I love this tagline because it just echoes how you would describe the product to a friend: "Oh it's like X but with Y".
It's at the complete opposite of the general trend of obscure generic headlines, like "Make your life better" or "Be more productive" or "Gain time and money", or the worst "Sign up for free" (yes, I've seen that as the main headline).
It just makes sense to not waste your visitors' time because they won't stay long enough to decipher your marketing gibberish.
- oimaz 12y agoI disagree. Describing it as "It is like X but with Y" devalues the true value of the product
- iamdave 12y agoOr narratively describes the product to customers already accustomed to the value add of product x, but need ancillary features and benefits not present in x. I'm of the opinion that comparing one product to another only devalues the one if the other is objectively a bad product.
- danudey 12y agoI enjoyed Paul Haddad's take on this approach: https://twitter.com/tapbot_paul/status/568133811591974912 https://twitter.com/tapbot_paul/status/568133811591974912
- michaelbuddy 12y agoNow comparing destroys value? TIL.