And honestly their strong suit was never the software itself so much as the awesome ideas that came from the Will Wright, Jeff Braun, and their team. For instan

And honestly their strong suit was never the software itself so much as the awesome ideas that came from the Will Wright, Jeff Braun, and their team. For instance, The Sims. Not a great game technically, not much innovation there are far as game play. In fact it's quite generic. But the idea of creating an AI-driven character that has it's own emotions, it's own life? That's legendary stuff. But they've always seemed to try to appeal to the masses, watering down their games to the point that they become boring over the years. Their games went from interesting complex simulations to disney-like worlds where everything is nicely polished, but not very intriguing. And this doesn't even factor in all the mistakes that EA has made.