This is a very important point. I got the first pdfs for free and loved the format but didn't want to subscribe (poor as hell) so I believe if they allowed the

This is a very important point. I got the first pdfs for free and loved the format but didn't want to subscribe (poor as hell) so I believe if they allowed the digital edition for free to browse on their website and to download as pdf, they would have a much much wider and recurring audience and would have made more money inserting ads, well, just like every other magazine out there.