Eh, I wouldn't really "blame" someone for wanting those things (some would say greed is good, others (like me) would say that the honest pursuit of wealth isn't

Eh, I wouldn't really "blame" someone for wanting those things (some would say greed is good, others (like me) would say that the honest pursuit of wealth isn't "greedy", but a lot of that just comes down to how we define the word). My question is for those people who actually prefer to stay small - how you can find a strategy and niche to make this possible. I suspect that a big part of it is how and where you sell. Vendors of for-pay developer tools need to convince a corporate procurement department to hand over the cash, whereas craigslist merely needs to convince people to post want ads, either for free or for very small payments. As a result, I suspect that the "sales people" approach wouldn't do much for them. Joel went with the micropayment thing for a while, but maybe his space isn't a really great one for a small niche-company? Hard to say, since developers are a pretty unique group of people who might work well as a niche market?