I'm reminded of this article by Nielsen regarding Interaction Cost: "Ideally, we’d like users to go to a site and find the answer they’re looking for right the

I'm reminded of this article by Nielsen regarding Interaction Cost: "Ideally, we’d like users to go to a site and find the answer they’re looking for right there, in front of their eyes. That would mean zero interaction cost and is the holy grail of usability as a field. Unfortunately, zero interaction cost is rarely attainable, since most sites and apps offer many things that users may want to do." [0] - http://www.nngroup.com/articles/interaction-cost-definition/ http://www.nngroup.com/articles/interaction-cost-definition/