I too feel the sense of waste. It's a box. I'm going to throw it in the trash. To me, a pricey box says, "You just spent an extra X dollars that didn't need to

I too feel the sense of waste. It's a box. I'm going to throw it in the trash. To me, a pricey box says, "You just spent an extra X dollars that didn't need to be spent." It's like sending a donation to a charity and they spend it by mailing you every week begging for more money. > Startups seeking to emulate wasteful and expensive packaging are convincing me they're more concerned with image than substance. We see this in new restaurants all the time. They go crazy remodeling, throw away too much money, then it opens and they don't get enough customers to pay for the lovely interior. Bye bye restaurant.