Funny or Die and Huffington Post Join Heard (www.goheard.com)

With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has solved the discovery problem. The platform applies the Netflix algorithm for films and TV shows to online content, ideally predicting preferences based on previous choices—and it's already convinced Funny or Die and Huffington Post to come on board. http://www.adweek.com/news/technology/new-anonymous-sharing-app-wants-apply-netflix-algorithm-content-163399