It's not that it's easy, it's the barrier to entry. One person can build a potential SnapChat clone (or next big thing that ends up being hip), and have access

It's not that it's easy, it's the barrier to entry. One person can build a potential SnapChat clone (or next big thing that ends up being hip), and have access to the same potential user/customer base. I can sell home made soup on my front lawn, but i sure as hell can't scale to Campbells size overnight. This is why Campbells is the safe investment.