Reminds me a lot of their previous article: https://medium.com/@BoltVC/no-you-cant-manufacture-that-like-apple-does-93bea02a3bbf https://medium.com/@BoltVC/no-y

Reminds me a lot of their previous article: https://medium.com/@BoltVC/no-you-cant-manufacture-that-like-apple-does-93bea02a3bbf https://medium.com/@BoltVC/no-you-cant-manufacture-that-like... That one had a lot less anger, and just suggested that you should not compete with Apple in their areas of expertise, which would probably be a good idea in the field of packaging as well.