Packaging is the real world analogue of an app icon. Your product has to grab and retain my attention within two seconds for me to give it any consideration at

Packaging is the real world analogue of an app icon. Your product has to grab and retain my attention within two seconds for me to give it any consideration at all. Does Apple packaging have that effect? You bet it does! Do nicely packaged Kickstarters pique my curiosity more than cardbord-box prototypes? Yes, by far. Appearances matter quite a bit, I'm afraid.