4 ms·

Apple used to have the best packaging in the world, but lately it's been my opinion that they've lost sight of making the packaging functionally nice and are si

Apple used to have the best packaging in the world, but lately it's been my opinion that they've lost sight of making the packaging functionally nice and are simply focusing on making it nice looking. Case in point, the incident last year where the guy first in line at the Apple store for his iPhone on release day struggled with opening the box and ended up launching his new phone onto the sidewalk in front of a news crew. Incidentally, I watched a friend do exactly the same thing the very next day. And recently, a friend and I both bought some particular apple accessory and separately commented on how difficult it was to figure out how to get it out of the box.

beat 12y ago
You may be right. I think there are other handling flaws in the iPhone 6 as well - enough so that it's the first iPhone I've had since my first one (iPhone 2) that I've liked less than its predecessor. I blame losing Steve Jobs and his ridiculous sensitivity to such details.
kenrikm 12y ago
Agree++ The iPhone 6 Packaging was terrible. Way too easy to drop the phone since it was in a really shallow groove right at the top.
- agumonkey 12y ago
  Motorola used a similar packaging for the Moto X. Ironically, the cheaper Moto G packaging uses simple deeper cardboard folds and thus is a lot more 'secure'. See: http://imgur.com/XTNbTr7 http://imgur.com/XTNbTr7 "Being rich demands fine motor skills." -- a high end smartphone owner
  - kenrikm 12y ago
    Or if motor skills are lacking, future iCracked customer, Disclosure: I work for iCracked (YCW12).
brockers 12y ago
Thank you! It is amazing how many people confuse good packaging with pretty packaging.
scintill76 12y ago
I don't know if this is the sidewalk incident you had in mind, but here's one I found: https://www.youtube.com/watch?v=2bPwfLe13Uo https://www.youtube.com/watch?v=2bPwfLe13Uo One of the article's points is that elaborate packaging is an embarrassing display of consumerism. I guess camping in front of a store to be the first, and being interviewed opening the box is kind of sad in that way too.
nextos 12y ago
I think they've sadly lost some sight in many areas. Perhaps I'm a bit nostalgic, but I miss their simple and beautiful designs from the OS X Tiger era. Their current function follows form ethos is horribly broken. Flat design is just a proof of this. Packaging might be another.

beat 12y ago

You may be right. I think there are other handling flaws in the iPhone 6 as well - enough so that it's the first iPhone I've had since my first one (iPhone 2) that I've liked less than its predecessor. I blame losing Steve Jobs and his ridiculous sensitivity to such details.

kenrikm 12y ago

Agree++ The iPhone 6 Packaging was terrible. Way too easy to drop the phone since it was in a really shallow groove right at the top.

agumonkey 12y ago
Motorola used a similar packaging for the Moto X. Ironically, the cheaper Moto G packaging uses simple deeper cardboard folds and thus is a lot more 'secure'. See: http://imgur.com/XTNbTr7 http://imgur.com/XTNbTr7 "Being rich demands fine motor skills." -- a high end smartphone owner
- kenrikm 12y ago
  Or if motor skills are lacking, future iCracked customer, Disclosure: I work for iCracked (YCW12).

brockers 12y ago

Thank you! It is amazing how many people confuse good packaging with pretty packaging.

scintill76 12y ago

I don't know if this is the sidewalk incident you had in mind, but here's one I found: https://www.youtube.com/watch?v=2bPwfLe13Uo https://www.youtube.com/watch?v=2bPwfLe13Uo One of the article's points is that elaborate packaging is an embarrassing display of consumerism. I guess camping in front of a store to be the first, and being interviewed opening the box is kind of sad in that way too.

nextos 12y ago

I think they've sadly lost some sight in many areas. Perhaps I'm a bit nostalgic, but I miss their simple and beautiful designs from the OS X Tiger era. Their current function follows form ethos is horribly broken. Flat design is just a proof of this. Packaging might be another.