I thought this was going to a humorous article about wrap rage, which is a pretty interesting topic. This article sounded a bit whiny to me - "I can't compete

I thought this was going to a humorous article about wrap rage, which is a pretty interesting topic. This article sounded a bit whiny to me - "I can't compete with Apple's packaging! Waah!" I don't think anyone expects a startup's packaging to be at the level of Apple, so I'm not sure the topic is all that valid.