Perhaps Joel has discovered why VCs are so dismissive of 'lifestyle' companies. If 37Signals starts to see market erosion then we'll know the VCs are correct a

Perhaps Joel has discovered why VCs are so dismissive of 'lifestyle' companies. If 37Signals starts to see market erosion then we'll know the VCs are correct and its grow fast or wither till irrelevance. Personally, I hope the VCs are wrong and that in fact what Joel has to do is undercut his competition in a way they cannot answer without destroying their business model. This is what Clayton Christenson talks about in "The Innovator's Dilemma."