Doubtful. From what a quick scan on Crunchbase says, Bolt did not make any investments in FiftyThree (the makers of Pencil) nor do they share investors. Bolt h

Doubtful. From what a quick scan on Crunchbase says, Bolt did not make any investments in FiftyThree (the makers of Pencil) nor do they share investors. Bolt has however made a number of investments in hardware companies that gained traction through crowdfunding. This is the audience. Not all of these companies were founded by people with backgrounds in this space, so the model they resort to when looking for "nice" is to emulate Apple. FiftyThree is a former Microsoft industrial design team so they had knowledge of how to make any kind of packaging. They serve as a great goal post for Bolt to point to as an alternative example of "nice" that's not one of their own investments. The implication here is that they are not self-promoting.