I wouldn't say jealous, more like disoriented to realize that his business hypothesis might be invalid. He designed his company to be a high quality competitor

I wouldn't say jealous, more like disoriented to realize that his business hypothesis might be invalid. He designed his company to be a high quality competitor among many, but now he's got to face a category killer which requires very different tactics. A core part of his business has to change to something he doesn't necessarily want.