You seem to fail to recognize that every time you make a payment with your credit card, you create "one more touch point to deal with" - every shady taxi driver

You seem to fail to recognize that every time you make a payment with your credit card, you create "one more touch point to deal with" - every shady taxi driver, every hole in the wall restaurant, every employee making $5/hour who just started that day - you are handing your credit card information (and cvv) to them. And, if they ask for ID, there is a non-zero chance that you are giving them your billing information as well. The value to users of Apple Pay, is that all disappears. They don't get anything useful, you never give them your credit card information, and the token they do get, is only good for that purchase. Apple pay is a huge leap forward in security, for the card holder - not necessarily for the banks though, if they don't actually verify that the number going into the phone is owned by the cardholder.