Also for Now developers, pushing a card to a user is only the intent for that user to get a card (and the intent to show it in certain contexts, like on their c

Also for Now developers, pushing a card to a user is only the intent for that user to get a card (and the intent to show it in certain contexts, like on their commute, at work, leisure time and location based). There is still the Now API black box between you and the end user (plus the end user can just ignore all cards from you if they want with a single swipe). The bigger problem really was that content in the cards sent then gets fed into the Now content "context" algorithm. So for example if you receive content from something about recipes you might find you get spammed with information about restaurants around you at lunch times for example. It really doesn't all feel that great in some regards.