And their echo chamber reinforces the practice. >"We have a network of dietitians we work with," said Sheidler [a "Coca-cola spokesman"], who declined to say h

And their echo chamber reinforces the practice. >"We have a network of dietitians we work with," said Sheidler [a "Coca-cola spokesman"], who declined to say how much the company pays experts. "Every big brand works with bloggers or has paid talent." Every big brand does it, therefore it is acceptable and expected. Sure, we might be dishonest, misleading, and hide behind self-proclaimed experts, but, shit, how could we justify being a BIG BRAND if we didn't?