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> where a very significant amount of usage has almost direct purchase intent. But how do you know that it isn't actually 99% window-shopping and fantasy, until

• nl 12y ago
  You can measure it: Revenue from Pinterest however was up by 2x over the Thanksgiving weekend and on Black Friday, and up by 3.6x on Cyber Monday (as compared to a 30-day average preceding Thanksgiving). This is very telling about the power of Pinterest in driving e-commerce transactions.[1] or How did shoppers, who had pinned an item before purchasing the item in store, originally discover the item? 10% reported that they discovered it while searching on Pinterest. 24% discovered the item on a stranger’s Pinterest board or newsfeed. 19% discovered from a friend’s board. 7% was from a retailer’s Pinterest board. This encompasses a total of 60% of people, who had pinned and later purchased an item, originally discovered the items on the Pinterest platform.[2] [1] http://blog.piqora.com/revenue-from-pinterest-more-than-triples-on-cyber-monday/ http://blog.piqora.com/revenue-from-pinterest-more-than-trip... [2] http://pinnablebusiness.com/infographic-research-shows-pinterest-increasing-sales-for-brick-and-mortar-stores/ http://pinnablebusiness.com/infographic-research-shows-pinte...