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For anyone who thinks this is high: when my wife (and lots of other women in her social group) is in the market for clothes, or wedding ideas, or baby/nursery i
by patmcc 12y ago
For anyone who thinks this is high: when my wife (and lots of other women in her social group) is in the market for clothes, or wedding ideas, or baby/nursery ideas, she goes to Pinterest first. That is huge potential for monetization from advertising and affiliate sales.
Pinterest is where shopping starts for tons of young women (primarily) with money.
- stevesearer 12y agoI think of Pinterest as a visually inspiring search engine. A large portion of people there just use it to browse around, but many people are going there as you mention with goal of finding something to buy. Monetizing that intent is basically the same concept as Adwords, just in a visual medium.
- logicallee 12y agopeople are saying that 'huge potential' is why someone gives you a million-dollar valuation even though your app doesn't have a revenue stream. we are talking about ten thousand times higher than that. still on 'potential'...
- foobarian 12y agoIt's more than shopping/ideas for shopping directly. Our nanny spends a lot of time on Pinterest to get ideas for crafts/activities with the kid, which are not purchasable items themselves, but still lead to sales indirectly. Another great mode of opportunity given some good analytics.