Agreed. Worth taking the whole thing and first running it through the filter of 'WIFM' (i.e., the first question you answer shouldn't be 'What type of app is Mu

Agreed. Worth taking the whole thing and first running it through the filter of 'WIFM' (i.e., the first question you answer shouldn't be 'What type of app is Must?', but instead, 'What does Must do for me, the user?'). Then, worth taking all the copy and running it through http://www.hemingwayapp.com http://www.hemingwayapp.com.