The problem with "artisanal" is it's not a protected word, whereas "handmade" is. By which I mean you can't slap a "handmade" sticker on any old product - you n

The problem with "artisanal" is it's not a protected word, whereas "handmade" is. By which I mean you can't slap a "handmade" sticker on any old product - you need to be able to demonstrate that it is substantially made by hand. But "artisanal" isn't quite the same. I could have "artisanal fruit loops".