My thought process as I'm reading/scrolling: "So, Instagram?" "Instagram... This is Instagram." "OOOHH, that's how it's NOT Instagram. Why didn't they say so

My thought process as I'm reading/scrolling: "So, Instagram?" "Instagram... This is Instagram." "OOOHH, that's how it's NOT Instagram. Why didn't they say so earlier? That weird copy about Shakespeare and 'trailing' [sic] wasn't actually an ad for Instagram." Be direct and get to your value proposition much sooner than 3 pages down or whatever. I actually could see myself using this app, or at least trying it, but not when the entire hook upfront is "share photos." Also, the name is very bad. I get it, "must do, must drink, must see," etc. The URL alone makes me twitch.