Another trend I've seen is for small shops to effectively replicate their entire store on Etsy, because that's where the buyers are. So a small commercial prin

Another trend I've seen is for small shops to effectively replicate their entire store on Etsy, because that's where the buyers are. So a small commercial print shop may have an Etsy site, in addition to their "real" web site, and the Etsy shop may not even sell anything except have placeholder "deposits" that users can buy.