4 ms·
For most things, opening up is noble. But not for a brand -- can you imagine Apple allowing other companies to use their brand for experimentation? Or Coca-Cola
by jeffdavis 12y ago
For most things, opening up is noble. But not for a brand -- can you imagine Apple allowing other companies to use their brand for experimentation? Or Coca-Cola?
- sylvinus 12y agoThose brands are for-profit and opening up may indeed not make sense financially. TED is a non-profit, and their goal is to build an efficient platform for sharing ideas (and not only theirs). In this regard, opening up makes total sense, even if brand damage is a risk. (hence the respect)