Material design is about semantics; the documents make that clear [0]. When people "get it wrong," that's what they are usually missing. Even deeper than the

Material design is about semantics; the documents make that clear [0]. When people "get it wrong," that's what they are usually missing. Even deeper than the semantics of material, though, is the ontology of the space. If you think that most bad design decisions flow from an inadequate conceptual model of the domain, check out this 1998 MIT thesis from Mark Foltz, "Designing Navigable Information Spaces." It has changed my world. [0] http://google.com/design http://google.com/design [1] http://www.ai.mit.edu/projects/infoarch/publications/mfoltz-thesis/ http://www.ai.mit.edu/projects/infoarch/publications/mfoltz-... PDF version at http://rationale.csail.mit.edu/publications/Foltz1998Designing.pdf http://rationale.csail.mit.edu/publications/Foltz1998Designi...