Doesn't the culture of free web services actually create some of the perverse incentives at play in Google, Facebook and others today? The paying customers beco

Doesn't the culture of free web services actually create some of the perverse incentives at play in Google, Facebook and others today? The paying customers become advertisers and data miners and users are relegated to giving up their information (and potentially: future freedom). If people paid for these services, internet companies would see them as customers to serve rather than personal data to sell and exploit.