But people won't know there is "full" Internet access, or will be unable to justify the cost versus making do with the "free 38". At present in the UK my month

But people won't know there is "full" Internet access, or will be unable to justify the cost versus making do with the "free 38". At present in the UK my monthly broadband connection costs just over one day of minimum-wage salary. Or nearly a week of groceries. I can see how easily that could be seen as a worthwhile saving for people on low incomes.