Disappointing review. From the article: Andy Nulman is Mr. Surprise. Go read his blog on surprise. But come back, ok? Better yet, stick around here for awhile

Disappointing review. From the article: Andy Nulman is Mr. Surprise. Go read his blog on surprise. But come back, ok? Better yet, stick around here for awhile, but bookmark his blog link in a separate browser window or tab for later enjoyment. This article starts off with the above desperate-sounding request, which reminds me of a 1996 web site ("Please resize your browser to be <--- this wide --->"). It then goes on to make an assertion ("People will pay for surprise"), and then offers four "laws" of surprise which aren't really explained--what does it mean to say "Balls Beat Brains"? Mr. Nulman may have written a great book, but this review really does him a disservice.