3 ms·
Snapchat appears to be pivoting towards a curated media company, which is a far different beast than the photo sharing model 2 years ago. It requires deep rela
by matchagaucho 12y ago
Snapchat appears to be pivoting towards a curated media company, which is a far different beast than the photo sharing model 2 years ago.
It requires deep relationships with Madison Ave NY agencies and the LA entertainment industry.
Google App Engine may be their own remaining "must have" connection to Silicon Valley, from an Investors perspective.
- ulfw 12y agoI never understand the rationale behind building a huge userbase and then abandoning them... pardon... 'pivoting' to something completely different. That hasn't worked particularly well for Foursquare/Swamp and it won't work for Snapchat either.
- danieltillett 12y agoIt would depend on how much money the founders have been able to syphon out of the business along the way. If investors are dumb enough to give you money to build a business that can’t be monetized then who are you to say no (provided of course you can figure out a way of getting your hands on some of the cash).
- ulfw 12y agoTrue. But obviously at some point that system will stop working. And then everyone in the biz, from engineers to product and design people to even the investor types will suffer. As they did in 1999/2000.