3 ms·
This sort of wide-eyed devotion is their PR. You're not going to replicate it in your own company by buying into it. From the article: I don't use an alarm clo
by antonovka 17y ago
This sort of wide-eyed devotion is their PR. You're not going to replicate it in your own company by buying into it.
From the article: I don't use an alarm clock. Lately, I've been naturally waking up at 6:38 every morning. I used to wake up at 7:31 every morning, which is actually when I was born. So that was kind of creepy.
How self-indulgent must you be before you agree to a piece like this?
- adamhowell 17y agoYeah, that was weird. But, I do think if you're "buying into it" by creating a unique voice & finding low-cost ways to get your message out to the public -- & not by just trying to be another 37s -- that's a positive thing.
- axod 17y agoIt's not weird, it's self promotion, and PR. If you said "I use an alarm clock", no one would care or read any more. Saying "I wake up naturally at xx:xx" draws people in. Even if it is utter bs. 37s are very good at PR. I'd say it's their primary business.
- briancooley 17y agoIt might be PR, or it might just be the truth. I don't use an alarm clock, and I wake within a few minutes of the same time each morning. I always thought it odd, but maybe it's common.