If it's a good idea, people will copy it. Nonetheless, you have one thing in your favor, and that's a head start. You develop it right the first time around, an

If it's a good idea, people will copy it. Nonetheless, you have one thing in your favor, and that's a head start. You develop it right the first time around, and leave little room for the competition to improve on the service. By the time the competition arrives on the scene, you already have a user base that's growing.