5 ms·
I keep seeing references to the IDEO brainstorming process, but do we have any actual evidence that the "shared safe space" for ideas actually produces good ide
by quanticle 12y ago
I keep seeing references to the IDEO brainstorming process, but do we have any actual evidence that the "shared safe space" for ideas actually produces good ideas? The actual studies I've looked at (such as http://psp.sagepub.com/content/19/1/78.short http://psp.sagepub.com/content/19/1/78.short) show that the most productive brainstorming method is to have each person think of ideas on their own, and then have everyone comes together to defend their ideas in an adversarial setting. This is precisely the opposite of what Kate Heddleston is arguing.
- 21echoes 12y agoGiven that IDEO is still seen as the pinnacle of design consultancy shops, and most other successful design consultancy shops have similar processes... that seems like a pretty good evidence (yes, I know that is not a particularly rigorous experiment). I'd love to hear from someone who's been at IDEO or frog or wherever chime in with any experiments they've done in alternative practices.